The Path to a Brighter Future

The Strategic Planning Movement’s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.

Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.

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