By shifting your thinking from a logistic to a strategic perspective, you’ll turn your programs into the most powerful sales and marketing tool at your company’s disposal, bringing quantifiable ROI and contributing to the bottom line.
Smart Meetings interviewed veteran event professional Christy Lamagna about how to turn #events into investments. They asked her how to accelerate #sales with events instead of letting them languish on the cost side of the balance sheet, where they are not respected.
#tbt to part two of Christy Lamagna's conversation with Rick Hud of Travel San Francisco in search of nuggets of wisdom from an insider on what planners may inadvertently leave on the table when using a CVB.
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