For some a necessary evil, for others an adventure; site inspections are an essential component of strategic planning. Learn how to defend the importance of live site visits when told online research is sufficient, how to effectively plan them and three things to do that you’re probably overlooking. Explore the value and importance of partnering with CVBs and be introduced to a variety of services they offer that you may not know.

This fast-paced, information-packed webinar is presented by Christy Lamagna, Master Strategist, professional speaker, writer and CEO of Strategic Meetings & Events. Christy’s new book “The Strategic Planning Guide for Event Professionals” is due out this fall!

Learning Objectives:

• Better understand and utilize CVB’s
• Gain the vocabulary needed to articulate why live site visits matter
• Schedule site visits to replicate your attendee’s onsite experience