Developed by tech nerds with a passion for cooking comes a better measuring cup. Euclid’s patented shape delivers a level of accuracy that no standard measuring cup can match.

With traditional measuring cups, the smaller the amount, the harder it is to measure accurately. The culprit? The shape. Straight sides magnify errors when measuring lower down in the cup. Some have tried to solve this problem with conical measuring cups, but their results fall short of Euclid’s by up to 60%. Euclid is the only measuring cup with a mathematically optimal, tapered design for consistent accuracy across amounts.

Click here to learn more and find out how to purchase a set of these cups for your own kitchen!