Become A Strategic Planner
By Christy Lamagna, CMP, CMM, CTSM
Become a strategic planner with these first steps
The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. The only difference; our attention and abilities are the currency that will maintain and propel our industry’s future. It will be as robust as the energy we dedicate to it.
Strategic planners are creating a paradigm shift while doing what comes naturally. They don’t just think outside the box. They stand on top of it while gazing out upon a magnificent view that is far above the average planners’ sights. The result? A rewarding, satisfying career as a respected professional and expert in the field. The strategic approach is applied to everything we do. All actions track back to a specific, defined, agreed upon goal, with the first goal that our professional energies are going to make a difference and an unshakeable commitment to making a difference in the industry.
The first step in becoming a strategic planner is to learn these three key phrases which make up our mantra:
- Everything we do is goal based.
- Events must answer the critical question, ‘What’s in it for me?’ for the target audience.
- Events are not about us.
This simple, common sense mantra, if applied to all your workday actions, will provide exponential returns.
Have a topic you want to be covered or a question you want to be answered?
Email Christy at Christy.Lamagna@strategic.events.
Tags: Strategic Planners, Strategic Planner, Strategic Planning, Event Planning, Event Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Midwest Meetings