Julian Lwin

Experiential Design Director
“Spatial Sorcerer”

Julian has a deep understanding of the relationship between the material and the immaterial qualities of lighting, product and furniture design and the emotional connection they have on the total event experience which extends far beyond the ballroom. Julian’s keen ability to interpret clients’ goals and translate them into design elements reinforces SME’s unparalleled ability to transform events into three dimensional, immersive experience’s that turn marketing and sales budgets into revenue drivers. Julian has created environmental hospitality design projects for W-Hotels, St Regis, Le Meridien, Aloft, Herman Miller, Marc Jacobs, Jaguar, Pulse Contemporary Art Fair – amongst others.